Last year I had the good fortune to meet Mike Searcy. Mike owned and operated a promotional products company called Island Specialties. Mike had created a good business but wanted to take it to the next level. Coastal Printing were (and still are) an ASI member offering our customers promotional products as an “add-on” to our printing capabilities.
Well, one thing led to another, and I managed to persuade Mike to come over to Coastal Printing to start, and to manage a new division of Coastal Printing, our Promotional Products Division! After five months of integration we are seeing success! Our customers like that we now have the ability to do in-depth promotional products research for them and provide a high level of service (Mike and his team brought this to Coastal), while Mike’s customers have started to order printing projects.
So it is a “win-win” all around, both sets of customers now have a one source supplier for print and promotional products, and our sales team have a wider breadth of products to offer our clients (adding more value to the relationship)!
To round this off, we just purchased the domain name PromosbyCoastal.com and are changing the name of the division to “PromosByCoastal”. The Island Specialties brand will slowly slip away over the coming months (but not the high level of personal service) as we communicate this change to all of our customers.
Watch this space… as there will be more to follow about Coastal Printing as we evolve into a full service “Communications Products and Services Provider”.