I don’t know about you, but when I go to an “Inspirational Conference” – I let everything flow over me… I suck up the excitement and just enjoy myself! The Vision3Summit (hosted by the PIA, NAPL & NPES) was outstanding… the best part was the fellowship, meeting other successful owners and managers that are running their businesses “with a twist”!
Today, in the printing industry most of us struggle to make ends meet, while having to constantly invest in the latest greatest technology – that becomes obsolete almost as fast as we buy it!
Still, I don’t want to be a Debbie downer… because there are lots of GREAT opportunities… As print changes, there are now opportunities to use technologies such as On-Demand Printing (JIT), Web-to-Print Solutions, One-to-One Variable data, PURL (Personalized URL’s), QR Codes and MS Tags, Mobile and Social Media… So it’s all about being cutting edge, asking your customers what they want and then delivering your customer that exact solution!
It’s out job at Coastal Printing to learn all about the new technologies available to us to help our customers best communicate with their target audiences. Plus be able to offer tangible ROI… Never before have we been able to manage databases, leverage our knowledge and focus our resources to help our customers succeed!
Watch this space… more info to follow…