I am out in Palm Springs, CA at the Vision 3 Summit, a leadership Conference for the Graphic Communications Industry. At Coastal Printing we re-thought our business model in 2010. To be a successful printing company today (and in the future) we must look towards being a “communications facilitator.” Change is not easy and come from the top down, it requires a commitment from the management of a company and the “buy-in” at all levels… We started by creating a new mission statement that encompassed our culture. Once we had the culture clear then everything else could follow!
So what does that have to do with a conference? Everything, as COO, it is my job to be the culture police and to constantly bring new ideas to the company; so we (out team) can examine them to see if they are a good fit for our customers and for us! The Vision 3 Summit, is where the brightest minds in our industry get together and share ideas, and I want good ideas! Ideas that others have proven work for them and are repeatable so that I can build a better Coastal Printing!
Today, one head and command driven management is not the way forward, it’s all about teamwork, empowerment and bringing the best of class to bear to deliver first class products and services to our customers, that in turn allows us to make profits!